WHY www.whatinvestorswant.com?
Indonesia does not receive the right amount of column inches or airtime let alone fair reporting, it rightly deserves. Our aim is put the global spotlight on Indonesia.
HOW IS www.whatinvestorswant.com DIFFERENT?
We are not about reporting the latest news on Indonesia. That is for newspapers in Indonesia for do. Instead our goal is to report on the implications of key news events that could affect fund flows into and out of Indonesia. We look at big picture events, and analyse key news events shaping the investment potential and impediments in Indonesia.
BUT WHY INDONESIA?
Unlike most Asian markets, Indonesia does not have an English-language business newspaper. Our objective is to fill that gap and provide investors with a steady flow of balanced stories that highlight both, the progress and stumbling blocks facing Indonesia today.
ARE YOU LIKE FORTUNE INDONESIA, FORBES INDONESIA OR CNN INDONESIA?
These global brands produce content about Indonesian businesses for the local Indonesian market. None (if any) of their articles or reports are circulated in the global/ international edition of Forbes, Fortune or CNN.
WHAT ABOUT KOMPASS, INVESTOR DAILY, TEMPO, KONTAN & BISNIS INDONESIA?
Each of these excellent news platforms are written for domestic investors in Indonesia in Bahasa Indonesia. None are published in English for foreign investors. Meanwhile, our primary readership are foreign investors based in North America, Europe, Australia, Japan.
WHY www.whatinvestorswant.com, AND NOT ANY OTHER MASS MEDIA PLATFORMS?
We recognise that brands can get scale anywhere, but we offer something much harder to capture: Our investor reach comes with attention, affinity and trust. Put simply, we go beyond standard metrics like click through rates and viewability.
WHAT MAKES ADVERTISING ON www.whatinvestorswant.com SO SPECIAL?
We take a fewer, better approach (maximum readership of 3000-4000) to advertising, seamlessly integrating ads into the reader experience. To underpin this approach, we only have 12 specific sections on the website, each carefully researched and highly relevant to investors. Thus, we have an accurate understanding of what investors are interested in.
WHY SUPPORT www.whatinvestorswant.com?
As a purpose-driven news platform, we are really interested in purpose advertising. With only 30 advertising slots, rotating across the website, every 10 minutes, we hope to partner with 30 key companies in Indonesia that share our passion and values for building and supporting a unique platform focused on Indonesia, aimed at global investors.
CAN I SWAP MY ADVERT MID-CAMPAIGN?
If we are hosting the file (flash, animated GIF or static format), you may change these banners a total of three times, unless stated otherwise.
CAN I EMBED VIDEO IN AD BANNERS?
Yes. While the video can auto-play, the sound must be user-initiated only.
- -Ads with white backgrounds must include a visible 1-pixel border.
- -The maximum animation length for all formats is 30 seconds.
- -All creatives should be SSL-compliant.
- -Video players must contain ‘volume’, ‘pause’ and ‘play’ buttons.
- -Video volume must not exceed 12dB.
- -Video length must not exceed 30 seconds.
- -The maximum video and animation frame rate is 24fps.
Many of our content solutions offer in-built metrics and measurement tools (available from June 2023 onwards)
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